I’ve encouraged staff to take a mental health day when they need it. We’re a small startup and it has been hard to hear people on the team say that they miss being in the office and seeing other people. We were scrambling to set up remote working systems and paying an exorbitant amount to ship product from China, because so many of the commercial flights we use were grounded. Vibrators are our bestsellers – particularly Bender, a £55 dual stimulation product pretty soon we ran out of inventory. I moved back to the Midwest to stay with my parents for a while, and my mom, dad and boyfriend had to help me get about 2,000 lubricants into packaging. We have a stimulating lubricant that has sold really well – 8,500 units in three months – which is probably down to couples trying to make sex a little more interesting. This is usually our slowest time of year, because people are travelling and spending on vacations, but every day we’d wake up and say, “Are the numbers going to go down? Is this the day it ends?” It’s like being on a rollercoaster, thinking, it’s got to stop somewhere. People had this discretionary income that they were spending on our products.įrom then we were at a new normal: sales were up by 150% compared with this time last year. The second surge happened on 15 April, which, it so happens, was the day the US federal government gave a lot of people a cheque to get through the crisis. She tagged us, and it went viral I think a million people watched it. Polly Rodriguez, CEO and co-founder of Unbound, in New YorkĪt the beginning of Covid-19, on 31 March, someone tweeted: “All my strongest soldiers on life support” with a video of all these vibrators charging.
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